It’s such a pleasure to shine the spotlight on this charming and talented husband and wife team. Allie and Bill Webber found their passion for weddings nearly five years ago while planning their own. It’s from this very special vantage point that they work to plan events that are as unique as the couples they celebrate. With floral design roots in NYC and years of experience working on events, it only felt natural to start Bowman & Clark when the pair returned home to Georgia. Time and time again Allie and Bill have lent effortless elegance and one-of-a-kind flair to their clients’ big days. Take a little time to know them better. You’ll be so glad you did.
What sets you apart from the rest in your field?
This is such a hard question because I think that every one of our clients would tell you something different. We feel like we are really easy-going, we never over-promise and are always really transparent with our clients throughout the entire process. We never want someone feeling confused or surprised during the planning or design process.
Spill the beans…how do you stay on the cutting edge of this ever changing industry?
It is hard not to fall into the comparison game. I think that in any design field everyone is constantly trying to do something different. In reality anything “new” is really a variation on something old but those variations are how we make things unique for every couple. We strive to do our best at everything we do and create an experience for every bride that is fun and easy and feels uniquely theirs.
A killer installation doesn’t hurt either!
What trends are you loving right now?
Give me ferns all day! I love the really true greens for greenery, like ferns, and really fun filler flowers like euphorbia. Of course really unique installation work is always a favorite and we are dreaming up a few concepts now for an upcoming workshop and shoot!
Best advice you can share with someone planning an upcoming occasion?
No ideas are bad. If you and your fiancé met at work and you are lawyers and want to incorporate that into your wedding, do it! You could use antique brass scales on tables to hold small floral arrangements. Really sit down and think about how your relationship is special and use that to make your event about the two of you. When you look back later you will see those details not that you used the “trendy” flowers or colors.
Describe a typical consultation with a bride.
We schedule an initial call or in person meeting to talk through the event details. We ask about the overall look and feel of the event, location, budget, flower type, etc. Once we have all of the details we will create a proposal that will show overall design concept, pricing breakdown, and services included.
What is something that surprises clients about you/your field?
I’m not sure that it surprises clients but they always bring up the fact that we are a husband and wife team. They typically ask if we enjoy working together. Haha. It’s funny to us since of course we wouldn’t have started a company together if we didn’t enjoy working together! I think what people mean is a lot of people need their separate lives or time apart. We lived in NYC for 5 years and each had multiple jobs. We never got to see each other. So working together now is a huge blessing and we love every minute of it. We also work really well together and anticipate each other’s needs. We wouldn’t have it any other way!
What information should they have before meeting with you (i.e. head count, budget, theme, colors, etc.)? Why?
In our initial email we let clients know what information we will go over on our call or in person meeting. There isn’t anything that we must have but we always suggest having your event date, images of florals that they love, and a general idea of their budget. Those three things will dictate the conversation more than anything else.
If we don’t have their date we won’t know if we are available for their event.
If they don’t have images we might not be on the same page with design.
If they don’t know their budget it is difficult for us to create a proposal that is tailored toward their needs. We don’t like creating a proposal that someone in the end cannot afford.
What questions would you like the bride/client to ask you? What should be asked?
Every client will have different things that they would like to focus on. They should ask more questions about those things. For instance, if your ceremony arch is the most important design/floral element for you then questions should relate to that. You should ask if we have created a ceremony arch before and if we have images of those designs. General questions that are good to ask are if we know your venue, how long we have be in the industry, if we have images of our own work that are similar to what they envision for their event.
How do you overcome objections brought to you by a potential client? (i.e. Why do you charge so much for 1 day shooting/a cake/food/flowers, etc.?)
We are very transparent with our pricing breakdown. We understand that florals are something brides are usually not that knowledgeable about so we offer as much information as we can. It helps them to see exactly what they are getting for the cost so we send images to describe size of arrangements, the amount of blooms, and type of vase.
What is your deal breaker/breaking point? Is there anything that when a client asks you say no to/won’t take them as a client? (i.e. ridiculous low budget, extreme/outrageous demand, etc.)
We don’t think that anything is a ridiculous request. People are looking to find someone who will create something that is unique to them. They have an idea in their head and as a designer or planner it is our job to help make that happen. Typically a person will know during that initial meeting if we are a good fit for them or not but we never turn someone away without meeting with them first.
Any advice you would like to give to potential clients?
Keep an open mind and be flexible. The exact flower you envisioned might not be in season but trust that your vision can still come together. When you are looking through weddings that you love online pay attention to why you like them. It is typically all of the little details that you love (i.e. how the table numbers are the couple’s favorite places to eat or the sprigs of rosemary with thank you notes on every plate). Make your event about you!